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Sana Safinaz Muzlin 2017-2018 - Volume 1

Sana Safinaz is Pakistan's largest leading fashion brand. they have been in business of fashion since last twenty five years. They started as a retail brand three years ago and their retail brand specializes in ready to wear outfit and three-piece unstitched outfits. When they had started they faced three mega challenges... 1- How to successfully expend their business?
2- How to enter as a new in international market?
3- How to leverage the growing interest in digital while customer remain…

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